Most strategic planning efforts start with goals with some attention paid to vision.

That focus not the optimal place to start a journey. Instead, start with the end in mind. With what you want to have achieved then, that you can’t achieve now.

This mindset shift is very powerful. When you envision your business, your team, your day, your meeting having already arrived at the destination desired, you have programmed your brain to see how to get there. Yes, this is neuroscience at work in business.

By connecting your brain to the destination, you and your team will notice all kinds of clues, opportunities and strategies that you never would have if you just focused on goals and vision.

What is a desired end result? It’s standing at the finish line already having won the race. You hear the crowd cheering. You look back and see your competitors still running. You remember all the training, strategizing and effort you put into getting to this moment. You feel the excitement and adrenaline surging through you and notice the incredible feeling of accomplishment you now have.

It’s looking at your business having already narrowed your market niche, increased your revenue, added growth points to your bottom line and found a new source of loyal fans. What would that feel like?

It’s envisioning the ideal solution to your challenge, broken through the impasse or conflict with others, found the thing you were missing, attracted your perfect strategic partner and most importantly trusted yourself and your team to have achieved it. What would you feel like if you achieved these accomplishments?

That’s the power of knowing your Direction before you start planning.

There are several keys to setting a desired end result which we demonstrate before the strategic planning session. To learn more about how we apply desired end result to business problems, go to the following links: