“We Know Our Customers”. Four Words That Should Scare Away Any Investor.
A Podcast hosted by Marc Stoiber & Lorraine McGregor with Jason Howard So, Fractional CMO Strand Consulting
ABOUT THE PODCAST
Why do capable companies stall exactly when they should be accelerating?
Where Growth Stalls explores the hidden friction inside growing organizations: Operational drag, leadership misalignment, narrative decay, founder psychology, scaling complexity and the invisible dynamics that slow momentum.
Hosts Marc Stoiber and Lorraine McGregor are business growth consultants. They speak with founders, operators, investors and advisors who’ve live through the messy middle of growth, have seen the not-obvious causes of stall-out, and learned how to regain momentum.
Key Takeaways
Know What Your Clients Value
Growth stalls when leaders lose touch with what customers truly value. As organizations grow, assumptions replace direct customer understanding, creating a widening gap between what the company believes it delivers and what customers actually need.
Get Curious
Alignment starts with listening, not debating. Different leaders often define the customer problem from their own functional perspective. Objective customer research gives the leadership team a shared understanding of reality.
Solve Their Problem
Features don’t create value—solving the right problem does. Customers buy outcomes, not capabilities. The language customers use to describe their challenges is often very different from the language companies use to describe their products.
Talk, Don’t Survey
The best insights come from deep conversations, not surveys alone. Qualitative interviews uncover the motivations, frustrations and buying triggers that quantitative surveys can later validate.
Aim Strategy to Serve Clients Needs
Customer insight becomes a strategic decision-making tool. Good research doesn’t replace leadership judgment. It strengthens it by giving leaders objective evidence to challenge assumptions and make better decisions.
Marc Stoiber
I’m a brand and growth architect who’s helped the world’s toughest-to-sell products skyrocket – across three continents, in wildly diverse cultures.
Lorraine McGregor
I’m a business growth & value strategist who’s helped more than 300 companies in most industries increase profitability and double enterprise value, in wildly diverse cultures.
