Disc 1 – The Seller and Strategic Buyer Mindset
Learn first hand from a business owner who learned the hard way (like the 90% of owners who fail at selling) about what it takes to attract a buyer.
Get inside the mind of a strategic buyer with buckets of cash and the struggle they go through to find companies that have done the work inside their business so that he can guarantee his shareholders that by buying a company, their business will grow and add value. You might not like what you hear, but you will be hearing advice other business owners never get. 90% of all acquisitions these days are made by other companies.
Disc 2 – Understanding Value
The hardest thing for a business owner to wrap their mind around is how their company is valued from a buyers’ perspective. A business owner’s sense of value is very different than the buyers. If the owner doesn’t learn about the difference, the haggle over price at the eleventh hour will stop the acquisition from closing.
If it is a family owned business, there are even greater struggles about value and how it should be transferred. Learn from a business owner who found out the best way to transfer value to family. What you learn in this interview will shock you.
Disc 3 – Preparing Your Stakeholders
Got shareholders? Got partners? Got family? Everyone’s voice must get heard if you want to get to the finish line. Lawyers offices are filled with the case files of shareholders and partners suing each other. There is a right way and a wrong way. Learn now, before you land where it hurts.
Disc 4 – The Mindset Needed to Manage Wealth
Ever had sudden wealth? People who win lotteries or sell their companies are often ill-equipped to deal with the transition. Your mindset and your emotions create a tug of war that often results in more spending than saving.
Your family has to be part of this transition too. Learning how to prepare and plan for your next act so you actually have the wealth to support you is a new skill for post-exit business owners.
Disc 5 – Building Your Transition Plan for Your Next Act
One of the primary de-motivators that stop business owners from fulfilling their exit plans? Not knowing what to do with themselves post-exit. This fear kills off more deals according to the buyers we know. It’s one thing to dream about playing golf, traveling and hanging out with your family and another to realize your business made up a lot of your identity.
You need transition planning skills and probably a coach who can pull out of you want will make your heart sing in your next act. Then you need to know how to make this next act something you want to run to, rather than put off as long as you can.
Disc 6 – Can You Sell to Your Employees?
Many business owners hope that their employees or a family member might want the company. This is a complicated process that can take years to put in place and even longer to realize the full value of the acquisition price. Know before you go. And count on learning how to have very transparent and frank discussions with the people you think could be contenders. There are a lot of potholes to become aware of not the least of which is learning how financing such a deal would work.
Disc 7 – Consider Alternative Investor/Buyer Types
There are several types of buyers that may be ideal for your type of business. There are pros and cons for each type. Financial buyers or private equity are responsible for 10% of all acquisitions today. They are highly skilled people to have on your side and very demanding post acquisition. If your company has certain attributes, they might well pay a premium to have you join their portfolio.
In our changing world, there are wealthy individuals around the world who want to invest in businesses in other countries. Would your company be of interest to them? How would that kind of deal work legally? These are the kinds of questions best left to an immigration attorney to guide your exploration of this increasingly important buyer type.
Disc 8 – Preparing an Exit Plan
It takes a team of advisors to get you a saleable company, into the exit portal and out the other side as a wealthy former owner. One of the most important advisors on this team will be your exit planner. This is a new profession and there are few who are credible at dealing with the myriad of issues that you need a plan for. Listen to the three of the leading experts in this burgeoning field.
Disc 9 – Legal Landmines and Leading Change
You need a lawyer who understands mergers and acquisitions. This isn’t your company lawyer. You need the specialists who know how to dig through your legal history to uncover every risk point, every poor decision made and every piece of dirty laundry so that you know you can survive due diligence. And we do mean survive. Getting your landmines found and dealt with can take years. Start now.
Your role over the next two to four years is to lead a project called making your business saleable. It will take keen change leadership abilities so that the changes essential to becoming saleable stick. Learn what stands in your way and how to change your internal thought process to lead in a more effective way.
Disc 10 – What Brokers Need from Business Owners
Every business broker we talk to has a big list of what they wish business owners had done before coming to their office, hoping that they can get a deal done this year. Learn about when to get to know a broker and what to do to really be prepared. They can’t sell an unsaleable company. They can only work with what you give them.
You will have discovered:
Imagine knowing for certain:
Let’s decide that having a saleable company, and a satisfying payday as a return on your investment is your next goal at this stage in your business life.
So what are the stages of a business? And what are the stages of a business owner’s life? They are different.
You started the company, you grew the business, you nurtured your customers, your employees and your stakeholder family, nudging everyone towards excellence.
You’ve sweated bullets balancing the costs of growing with the costs of keeping the doors open. You’ve carried the burdens of making painful decisions when no one else would.
You and your business have seen it all.
And now you are at the next stage of your business owner’s journey: getting a return on your investment. To get that payday, you and your company may need to part ways. Remember that this day will happen sooner or later by choice or by circumstances. You can be prepared to catch that curve ball or be sidelined by the force of it. Your company can continue long into the future… but only if you allow it do so.
So back to your options. You need to know what they are. You need to learn what’s involved in making a company saleable or the work of closing it one day. This is the fork in the road moment at this stage in your personal journey as a business owner.
So you have 2 options to learn how you will make your company saleable over the next 2-4 years or make alternative plans:
So the choice is yours. Do you want to spend your time and money digging up the knowledge on your own, or get it now so your company will be saleable when you are ready to sell and when the ideal buyer wants to acquire your business… because you invested in making it attractive and saleable for that buyer in time to catch their attention.
We know it can be hard to know whether what you are buying lives up to all the promises we’ve set out. So here’s our guarantee.
Buy the Make Your Business Saleable Resource System today.
When you get it, follow the plan in your start up letter. Read the books, watch the videos from our 19 experts (or read the transcripts if watching videos isn’t your thing) and if after 60 days you have not learned anything new that you didn’t already know and didn’t feel that there was anything in the books or the interviews that would help make your business saleable or more profitable, then give Corrie Winter a call at 206-395-3540. Tell her you are unhappy with your purchase. You don’t have to even explain why. She has the authority to refund the entire price to you on the spot, no questions asked. You can even keep all the materials.
No hassles, no returns of merchandise, no awkward questions, no drama. Just your money back. And if you think 60 days isn’t long enough for you to review this material, let’s make it 90 days.
We don’t want anybody to lose out on this deal because you can’t see inside the box. We are making it easy on everyone.